The vast majority of the recruiting by e-commerce stages ahead of the festive season is temporary and done ahead of time to prepare for the surge in orders during the different sale periods. However, around 20 per cent of these temporary workers are not let go toward the end of the festive season, RedSeer said.
Around three lakh occupations are expected to be created by different e-commerce and coordinations companies during the current year’s festive season, a report by RedSeer said on Tuesday.
A large portion of the employed by e-commerce stages ahead of the festive season is temporary and done ahead of time to prepare for the surge in orders during the different sale periods.
However, around 20 per cent of these temporary workers are not let go toward the end of the festive season, RedSeer said.
Around 70 per cent of these three lakh occupations are expected to be offered by online stages like Amazon and Flipkart, while the remaining will be by coordinations players like Ecomm Express and others, the report noted.
Additionally, 60 per cent of these roles are expected to be in coordinations capacities. In comparison, the rest may come up in warehousing (20 per cent) and customer service (20 per cent) capacities, it added.
E-commerce companies see a large lump of their business coming in during the festive sales, and they make critical investments ahead of time to increase their ability to be able to handle the spike in orders.
The festive season sees players holding multiple sale events, timed around Dussehra and Diwali.
Electronics, design and home outfitting are some of the categories that see a massive demand during the festive season.
RedSeer said the day by day average e-commerce shipments during festive days is expected to see 1.8X hop to 22 million in regular shipments as compared to a year ago.
“We expect the absolute shipments during festive sales for the main event to grow 60 percent YoY (year-on-year) over CY2019 (calendar year) to reach 150 million,” the report said.
It added that the rise of tier II+ shoppers would drive an increase of shipments in Bharat as the purchase value of Bharat consumers will be lower than metro/tier I counterparts.
Value-focussed e-commerce marketplace, Snapdeal on Tuesday said its first sale begins mid-October and will coincide with Navratri festivities.
The next two sales will run in late October and early November, it said in a statement.
“Over the last numerous months, Snapdeal has on-boarded more than 75,000 new sellers who are pointedly focused on the quickly developing value-merchandise segment. It has likewise added nearly 5,000 manufacturer-sellers on its foundation this year,” it added.
The majority of these manufacturers produce and sell mainstream items including kitchenware, kitchen appliances, home outfitting, home improvement items, style apparel including sarees, Kurtis, Suits and children wear and design accessories like watches and wallets etc., Snapdeal said.
In the approach Diwali, Snapdeal has likewise added eight new coordinations centres to its network across assembling centres, including Mathura, Noida and Mumbai.