Sincerest apologies to Taylor Swift fans who thought new music was set to arrive on Friday (May 13).

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While Swifties haven’t (yet) gotten any re-recorded songs or vault tracks this week, there is one thing they now have to look forward to: new merch.

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Instead, the countdown was for brand-new, summer-themed merchandise in Taylor’s official store, appropriately titled the Swiftie Summer Collection.

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The new collection of merchandise features an array of beach towels, pool floats, sunglasses, portable fans, an activity set and more. Accessory prices start at $15, while wearable clothing starts at $40.

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“Clear blue water high tide came and brought you this new merch just in time for #SwiftieSummer! Available now while supplies last at store.taylorswift.com,” Taylor Nation tweeted.

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In light of the merchandise drop and no update about the next re-release.

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Swifties took to Twitter to express their grievances and the embarrassment they felt at being hopeful for the album’s release.

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“Giving us merch instead of #1989TaylorsVersion, talk about a cruel summer,” one fan wrote, referencing Swift’s track from 2019’s Lover, in response to Taylor Nation announcing the new fan merch.

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Taylor Swift Summer Collection Click On the Given Link.

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