Sincerest apologies to Taylor Swift fans who thought new music was set to arrive on Friday (May 13).

While Swifties haven’t (yet) gotten any re-recorded songs or vault tracks this week, there is one thing they now have to look forward to: new merch.

Instead, the countdown was for brand-new, summer-themed merchandise in Taylor’s official store, appropriately titled the Swiftie Summer Collection.

The new collection of merchandise features an array of beach towels, pool floats, sunglasses, portable fans, an activity set and more. Accessory prices start at $15, while wearable clothing starts at $40.

“Clear blue water high tide came and brought you this new merch just in time for #SwiftieSummer! Available now while supplies last at store.taylorswift.com,” Taylor Nation tweeted.

In light of the merchandise drop and no update about the next re-release.

Swifties took to Twitter to express their grievances and the embarrassment they felt at being hopeful for the album’s release. 

“Giving us merch instead of #1989TaylorsVersion, talk about a cruel summer,” one fan wrote, referencing Swift’s track from 2019’s Lover, in response to Taylor Nation announcing the new fan merch. 

Taylor Swift Summer Collection Click On the Given Link.